Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storyte…

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