Books similar like HBR's 10 Must Reads on Strategic Marketing

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew abou…

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HBR's 10 Must Reads on Strategy

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This is Marketing: You Can't Be Seen Until You Learn To See

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom…

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The 10X Rule: The Only Difference Between Success and Failure

Achieve "Massive Action" results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you do…

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Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic…

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Purple Cow: Transform Your Business by Being Remarkable

The acclaimed Wall Street Journal and Business Week Bestseller.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and Kris…

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger mar…

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Competing Against Luck

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services custo…

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Invent and Wander: The Collected Writings of Jeff Bezos

In this collection of Jeff Bezos’s writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and…

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The 12 Week Year

5 hrs and 17 mins

The guide to shortening your execution cycle down from one year to 12 weeks

Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycl…

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How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often

Communicate with potential customers—and persuade them to “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year EverThis book is for everyone who n…

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No B.S. Direct Marketing

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Change Your Paradigm, Change Your Life

When you're doing something that's out of the ordinary, your mental programing, your paradigm, will try and stop you. If you want to win, you must keep going. Your paradigms may be masked in complacen…

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The Strategist: Be the Leader Your Business Needs

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The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can wok less hard and have more impact.

Drawing on years of experienc…

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Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance

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$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

Here’s exactly what this book will show you how to do:
How To Charge a Lot More Than You Currently Are…
a- The Tiny Market Big Money Process we use to laser focus on niche markets overflowing with cash
b…

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Built to Sell: Creating a Business That Can Thrive Without You

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the compa…

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BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company

NEARLY THIRTY YEARS AGO, Stanford University faculty members Jim Collins and Bill Lazier showed you how to turn an entrepreneurial business into an enduring great company.

Beyond Entrepreneurship becam…

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Inspired: How to Create Tech Products Customers Love

Как известно, существует большая разница между тем, как создают свои продукты самые успешные компании и как это делают все остальные. Многие производители стремятся выпускать привлекательные товары. О…

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HBR's 10 Must Reads on Strategic Marketing

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