Building Strong Brands
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Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic…
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Think and Grow Rich
Think and Grow Rich is a guide to success by Napoleon Hill, which was first published in 1937 following the Great Depression. It was immediately welcomed as an antidote to hard times and remained a be…
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Inspired: How to Create Tech Products Customers Love
Как известно, существует большая разница между тем, как создают свои продукты самые успешные компании и как это делают все остальные. Многие производители стремятся выпускать привлекательные товары. О…
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Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading market…
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The Artist's Way: A Spiritual Path to Higher Creativity
The Artist’s Way is the seminal book on the subject of creativity. An international bestseller, millions of readers have found it to be an invaluable guide to living the artist’s life. Still as vital …
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The 48 Laws of Power
Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate contro…
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Radical Candor: Be a Kickass Boss Without Losing Your Humanity
Now a New York Times and Wall Street Journal bestseller
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"I raced through Radical Candor --It’s thrilling to learn a framework that shows how to be both a better boss and a better colleague. Radical Can… -
Faust, First Part
Goethe’s masterpiece and perhaps the greatest work in German literature, Faust has made the legendary German alchemist one of the central myths of the Western world. Here indeed is a monumental Faust,…
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Drive: The Surprising Truth About What Motivates Us
The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation
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Most people believe that the best way to motivate is with rewards like money—the carrot-and-sti… -
The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War
An exploration of how technology and best intentions collide in the heat of war
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In The Bomber Mafia, Malcolm Gladwell weaves together the stories of a Dutch genius and his homemade computer, a band of … -
Smart Brevity: The Power of Saying More with Less
Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impa…
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An Immense World: How Animal Senses Reveal the Hidden Realms Around Us
A grand tour through the hidden realms of animal senses that will transform the way you perceive the world --from the Pulitzer Prize-winning, New York Times bestselling author of I Contain Mul…
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Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
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Told with brutal candor and prodigal generosity, David Ogi… -
Blink: The Power of Thinking Without Thinking
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you'll understand every decision you make. Never a…
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Positioning: The Battle for Your Mind
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind…
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an…
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Rework
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.
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Rewo… -
Extreme Ownership: How U.S. Navy SEALs Lead and Win
The #1 New York Times bestseller Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible help U.S. forces secure Ramadi, a city deemed …
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