Robert Heath

Dr. Robert Heath has a worldwide reputation as an expert in the role of emotion and attention in the field of brand communication. In 2001 he developed the Low Attention Processing Model of advertising, after which he published the best-selling monograph The Hidden Power of Advertising. His published research has garnered him major prizes, including the dual award of the MRS David Winton and ISBA Prizes. Dr. Heath is a Senior Lecturer in Advertising at University of Bath School of Management and a Board Member of the Wharton Global Future of Advertising Project.

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Daniel Goleman

Author of Emotional Intelligence and psychologist Daniel Goleman has transformed the way the world educates children, relates to family and friends, and conducts business. The Wall Street Journal ranked him one of the 10 most influential business thinkers.

Goleman’s Emotional Intelligence was on The New York Times best sellers list for a year-and-a-half. Named one of the 25 "Most Influential Business Management Books" by TIME, it has been translated into 40 languages. The Harvard Business Review called emotional intelligence (EI) “a revolutionary, paradigm-shattering idea.”

Goleman’s new book, Focus: The Hidden Driver of Excellence, argues that attention — a fundamental mental ability for success — has come under siege. Leadership that get
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Dale Carnegie

Dale Carnegie was an American writer and teacher of courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born into poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People (1936), a bestseller that remains popular today. He also wrote How to Stop Worrying and Start Living (1948), Lincoln the Unknown (1932), and several other books.
One of the core ideas in his books is that it is possible to change other people's behavior by changing one's behavior towards them.

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Alain de Botton

Alain de Botton is a writer and television producer who lives in London and aims to make philosophy relevant to everyday life. He can be contacted by email directly via www.alaindebotton.com

He is a writer of essayistic books, which refer both to his own experiences and ideas- and those of artists, philosophers and thinkers. It's a style of writing that has been termed a 'philosophy of everyday life.'

His first book, Essays in Love [titled On Love in the US], minutely analysed the process of falling in and out of love. The style of the book was unusual, because it mixed elements of a novel together with reflections and analyses normally found in a piece of non-fiction. It's a book of which many readers are still fondest.

Bibliography:
* Essays
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Osamu Dazai

Osamu DAZAI (native name: 太宰治, real name Shūji Tsushima) was a Japanese author who is considered one of the foremost fiction writers of 20th-century Japan. A number of his most popular works, such as Shayō (The Setting Sun) and Ningen Shikkaku (No Longer Human), are considered modern-day classics in Japan.
With a semi-autobiographical style and transparency into his personal life, Dazai’s stories have intrigued the minds of many readers. His books also bring about awareness to a number of important topics such as human nature, mental illness, social relationships, and postwar Japan.
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Leo Tolstoy

Lev Nikolayevich Tolstoy (Russian: Лев Николаевич Толстой; most appropriately used Liev Tolstoy; commonly Leo Tolstoy in Anglophone countries) was a Russian writer who primarily wrote novels and short stories. Later in life, he also wrote plays and essays. His two most famous works, the novels War and Peace and Anna Karenina, are acknowledged as two of the greatest novels of all time and a pinnacle of realist fiction. Many consider Tolstoy to have been one of the world's greatest novelists. Tolstoy is equally known for his complicated and paradoxical persona and for his extreme moralistic and ascetic views, which he adopted after a moral crisis and spiritual awakening in the 1870s, after which he also became noted as a moral thinker and soc
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Kevin Dutton

Dr Kevin Dutton is a researcher at the Department of Experimental Psychology, University of Oxford, and a member of the Oxford Centre for Emotions and Affective Neuroscience (OCEAN) research group.

He regularly publishes in leading international scientific journals and speaks at conferences around the world.
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Gustave Le Bon

A social psychologist, sociologist, and amateur physicist. He was the author of several works in which he expounded theories of national traits, racial superiority, herd behavior and crowd psychology.
See also Гюстав Ле Бон
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Rolf Dobelli

Rolf Dobelli is a Swiss author and businessman. He began his writing career as a novelist in 2002, but he is best known internationally for his bestselling non-fiction The Art of Thinking Clearly (2011, English 2013), for which The Times has called him "the self-help guru the Germans love".
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Dan Ariely

From Wikipedia:

Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University. He also holds an appointment at the MIT Media Lab where he is the head of the eRationality research group. He was formerly the Alfred P. Sloan Professor of Behavioral Economics at MIT Sloan School of Management.

Dan Ariely grew up in Israel after birth in New York. In his senior year of high school, Ariely was active in Hanoar Haoved Vehalomed, an Israeli youth movement. While he was preparing a ktovet esh (fire inscription) for a traditional nighttime ceremony, the flammable materials he was mixing exploded, causing third-degree burns to over 70 percent of his body.[

Ariely recovered and went on to graduate from Tel Aviv University and receiv
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İlber Ortaylı

İlber Ortaylı (born 21 May 1947), is a leading Turkish historian, professor of history at the Galatasaray University in Istanbul and at Bilkent University in Ankara. Since 2005 he has been the head of the Topkapı Museum in Istanbul.

As the son of a Crimean Tatar family who fled Joseph Stalin's persecution and deportation, he was born in a refugee camp in Bregenz, Austria on 21 May 1947 and came to Turkey when he was 2 years old. Ortaylı attended elementary school and St. George's Austrian High School in İstanbul and then Ankara Atatürk High School. He graduated from Ankara University Mekteb-i Mülkiye (Faculty of Political Science) and completed his postgraduate studies at the University of Chicago under Professor Halil İnalcık and at the Uni
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Youssef Ziedan

(Arabic: يوسف زيدان)

Director of the Manuscript Center/Museum, the Bibliotheca Alexandrina.
Professor of Philosophy and History of Science.

Awards and Grants:
- 2009 International Prize for Arabic Fiction (IPAF) In Association with the Booker Prize Foundation
- Imam Muhammad Madi Abul-‘Aza’im Award in the field of Islamic studies in 1995.
- ‘Abdul-Hamid Shuman Prize in the field of social studies in 1996 for his book Fawā’ih al-Jamāl wa Fawā’ih al Jalāl- ‘Fragrance of Beauty & Revelations of the Magestic’ by Nijm al-Dīn Kubrā.
- A special Award from the International Academy of Learning in 1996 for his academic corpus.
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Gabor Maté

Dr Gabor Maté (CM) is a Hungarian-born Canadian physician who specializes in the study and treatment of addiction and is also widely recognized for his unique perspective on Attention Deficit Disorder and his firmly held belief in the connection between mind and body health.

Born in Budapest, Hungary in 1944, he is a survivor of the Nazi genocide. His maternal grandparents were killed in Auschwitz when he was five months old, his aunt disappeared during the war, and his father endured forced labour at the hands of the Nazis.

He emigrated to Canada with his family in 1957. After graduating with a B.A. from the University of British Columbia in Vancouver and a few years as a high school English and literature teacher, he returned to school to
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Thomas Erikson

Thomas Erikson is a behaviourist and the bestselling author of the Surrounded by- series about human behaviours.

The series, has been translated to close to 60 languages and has sold over 8 million copies.

His mission is to make people’s lives easier by making them more aware of themselves and help people to a better understanding of what it takes to achieve the best possible communication.

He is a highly sought-after public speaker with 120 keynotes yearly on topics such as human behaviours, self-awareness, , narcissism, and leadership.

He lives by the simple but useful quote:
You can’t change somebody else, but you can change yourself.

Thomas was writing for twenty years before finally getting published. Being an author was his dream in life,
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