Richard   Reed

Richard Reed

Richard Reed CBE is an English businessman, investor and entrepreneur. He is the co-founder of Innocent Drinks (founded in 1998), an international company producing fresh fruit smoothies and vegetable pots sold in various outlets around the world, and of Jamjar Investments (founded 2012). He pioneered "wackaging" — quirky messages on packaging — of products such as smoothies.

He is the author of If I Could Tell You Just One Thing...Encounters with Remarkable People and Their Most Valuable Advice (Canongate Books, 2016), donating the author's profits from the book to five mentoring and social inclusion charities.

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