Melina Palmer

Melina Palmer is a globally celebrated keynote speaker showing companies how they can easily get customers to buy and employees to buy in by leveraging the power of behavioral economics. She is CEO of The Brainy Business, which provides behavioral economics training and consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina teaches applied behavioral economics through the Texas A&M Human Behavior Lab and obtained her master’s in behavioral economics from The Chicago School of Professional Psychology. A proud

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Robert M. Sapolsky

Robert Morris Sapolsky is an American neuroendocrinology researcher and author. He is currently a professor of biology, and professor of neurology and neurological sciences and, by courtesy, neurosurgery, at Stanford University. In addition, he is a research associate at the National Museums of Kenya.
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Steven D. Levitt

Steven David Levitt is an American economist and co-author of the best-selling book Freakonomics and its sequels (along with Stephen J. Dubner). Levitt was the winner of the 2003 John Bates Clark Medal for his work in the field of crime, and is currently the William B. Ogden Distinguished Service Professor of Economics at the University of Chicago as well as the Faculty Director and Co-Founder of the Center for Radical Innovation for Social Change at the University of Chicago which incubates the Data Science for Everyone coalition. He was co-editor of the Journal of Political Economy published by the University of Chicago Press until December 2007. In 2009, Levitt co-founded TGG Group, a business and philanthropy consulting company. He was
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Seth Godin

Seth W. Godin, also known as "F. X. Nine", is an American author and a former dot com business executive.
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Donald Miller

Librarian Note: There is more than one author in the Goodreads database with this name.

Don Miller is an American author, speaker, and entrepreneur best known for his New York Times bestseller Blue Like Jazz. He is the CEO of StoryBrand, a company that helps businesses clarify their messaging. Miller’s writing often explores faith, identity, and personal growth. His other books include Searching for God Knows What, Through Painted Deserts, and A Million Miles in a Thousand Years. He founded The Mentoring Project to support fatherless youth and has advised both nonprofit and government initiatives. His later work, including Scary Close and Building a StoryBrand, reflects a shift toward personal development and business communication. He live
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Chip Heath

Chip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University.
He received his B.S. degree in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.

He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.

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Richard H. Thaler

Richard H. Thaler is an American economist who was awarded the 2017 Nobel Prize in Economics.

He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Decision Research. He is also the co-director (with Robert Shiller) of the Behavioral Economics Project at the National Bureau of Economic Research and in 2015 was the president of the American Economic Association. He has been published in several prominent journals and is the author of a number of books, including Misbehaving: The Making of Behavioral Economics.
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Robert B. Cialdini

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists.

In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.

Dr
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Jonah Berger

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.
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Alison Espach

Alison Espach grew up in Trumbull, Connecticut, where she lived for most of her life. She earned her BA from Providence College and her Masters in Creative Writing from Washington University in St. Louis. Her writing has appeared in McSweeney's, Five Chapters, Glamour, Salon, The Daily Beast, Writer's Digest, and other journals.

She is currently teaching in New York City.
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Sheryl Sandberg

SHERYL SANDBERG is chief operating officer at Facebook, overseeing the firm's business operations. Prior to Facebook, Sheryl was vice president of Global Online Sales and Operations at Google, chief of staff for the United States Treasury Department under President Clinton, a management consultant with McKinsey & Company, and an economist with the World Bank.

Sheryl received a BA summa cum laude from Harvard University and an MBA with highest distinction from Harvard Business School.

Sheryl is the co-author of Option B: Facing Adversity, Building Resilience, and Finding Joy with Wharton professor and bestselling author Adam Grant, which will be released April 24, 2017. She is also the author of the bestsellers Lean In: Women, Work, and the
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Rory Sutherland

Rory Sutherland is the vice-chairman of Ogilvy UK and the co-founder of its Behavioural Science Practice. He is the author of Alchemy: The Surprising Power of Ideas that Don’t Make Sense, writes The Spectator’s Wiki Man column, presents several series for Radio 4, serves on the advisory board of the Evolution Institute and is former president of the Institute of Practitioners in Advertising. His TED talks have been viewed more than 7 million times.
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Rufi Thorpe

Rufi Thorpe received her MFA from the University of Virginia in 2009. She is the author of four novels, The Girls from Corona Del Mar, Dear Fang, With Love, and The Knockout Queen, which was a finalist for the PEN/Faulkner award. Her newest book, Margo's Got Money Troubles, will be out 6/11/24 and is currently being adapted for television by A24 and AppleTV. She lives in California with her husband and two sons.
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Dan Olsen

Dan Olsen is an entrepreneur, consultant, and Lean product expert. He is also the author of The Lean Product Playbook, the missing manual on how to apply Lean Startup to build products that customers love. Learn more at http://leanproductplaybook.com/.

Dan earned a BS in electrical engineering from Northwestern and an MBA from Stanford. He also earned a master's degree in industrial engineering from Virginia Tech, where he studied the lean manufacturing principles that inspired the Lean Startup movement.

Dan lives in Silicon Valley, where he hosts the monthly Lean Product Meetup http://meetup.com/lean-product. He enjoys sharing and discussing his ideas with as many people as he can and gives talks and workshops frequently.

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Margot Hunt

Margot Hunt is the author of LOVELY GIRLS, THE LAST AFFAIR, FOR BETTER AND WORSE, and BEST FRIENDS FOREVER. She has also written the Audible Original novellas TELL HER STORY, THE HOUSE ON THE WATER and BURIED DEEP. Her next book, THE GUESTS, will be released in January 2024.

Learn more about Margot and her forthcoming books at
margothunt.com.
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Nikki Erlick

Nikki Erlick is a writer and editor whose work has appeared on the websites of New York magazine, Harper’s Bazaar, Newsweek, Cosmopolitan, The Huffington Post, Indagare Travel, BookTrib, and Verge Media. As a travel writer, she explored nearly a dozen countries on assignment—from rural villages in France to the arctic fjords of Norway. As a ghostwriter, she has lent her voice to CEOs, academics, and entrepreneurs. She graduated Harvard University summa cum laude and is a former editor of the Harvard Crimson. She earned a master’s degree in global thought from Columbia University. The Measure is her first novel.
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