John A. Bargh

[Basic academic and radio bio material at the end]

"Before You Know It" is my first book for a general audience. I've edited a dozen or so academic books covering research and theory in psychology, but writing this book was a completely new experience. It is about my career as a scientist interested in free will and what human consciousness is actually for -- I wanted a better, more specific answer than "everything", which is where things were when I started in the 1970s. We are all interested in these basic questions but I got to spend my adult life trying to find the answers to them -- getting paid for what I wanted to do anyway, not bad eh?

So I majored in psychology (and minored in Led Zeppelin, as a late night FM disc jockey) in college

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