Jean-Noël Kapferer

Jean-Noel Kapferer is the European authority on brand management.

He is internationally recognised as one of the worldwide leading specialists on brands and one of the most influential. He has promoted radical new concepts and methods, written eleven books on communication and brands. All his works have been translated into several languages and widely diffused throughout the world. Kapferer's unique style of in depth analysis and also creative recommendations originates from his highly international vision and background, and a permanent equilibrium between theory and practice.

Jean-Noël Kapferer is recognized as the promoter of key concepts of modern brand management.

He was an early advocate of the concept of brand identity, at a time when

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