Guerric de Ternay

Guerric de Ternay

Guerric de Ternay is the founder of GoudronBlanc, a brand that make elegant and high-quality T-shirts that men love to wear.

Guerric also runs innovation projects at ?What If!, a global consulting firm part of Accenture, where he helps hyper-growth companies to invent their future and ensure continuous, long-term success.

His work focuses on innovating for sustainable growth, creating new propositions and businesses, and working with senior leaders to help unlock the full potential of their people.

He is the author of The Value Mix: Create Meaningful Products and Services for Your Audience. He more recently published The Opportunity Lenses: Spot Your Next Big Business Opportunity.

A graduate of London Business School, Guerric also went to law s

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