B.J.  Fogg

B.J. Fogg

BJ Fogg, PhD, is the founder and director of the Behavior Design Lab at Stanford University, where he has directed lab research for over 20 years.

In addition to his research on human behavior, Fogg teaches industry innovators how to create successful products. His favorite professional training is the "Behavior Design Boot Camp," which he teaches once a month.

His book Tiny Habits is a New York Times Bestseller, and the editors at Amazon also selected this as the #1 book of 2020 in "Leadership and Business."

What you'll find in Tiny Habits is a combination of Fogg's academic research combined with his hands-on experience personally coaching over 40,000 people in the Tiny Habits method.

He began offering his free 5-day Tiny Habits program i

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